Kaser, Ken.

Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers. --Fourth edition. --Boston, MA : South-Western/Cengage Learning, ©2016.

ix, 440 pages : color illustrations ; 29 cm

Includes bibliographical references and index.

9781133602446 (hardback)

2015413540


Sports--Marketing.
Entertainment events--Marketing.

GV 716 .K37 2016
16-027493

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