Barringer, Bruce R.

Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland. --Fourth edition. Horizon edition. --Boston : Pearson/Prentice Hall, [2013]. ©2013.

589 pages : illustrations ; 28 cm

Includes bibliographical references and index.

Introduction to Entrepreneurship-- Recognizing Opportunities and Generating Ideas-- Feasibility Analysis-- Writing a Business Plan-- Industry and Competitor Analysis-- DEveloping an Effective Business Model-- Preparing the Proper Ethical and Legal Foundation-- Assessing a New Venture's Financial Strength and Viability-- Building a New -Venture Team-- Getting Financing of Funding-- Unique Marketing Issues-- The Importance of Intellectual Property-- Preparing for and Evaluating the Challenges of Growth-- Strategies for Firm Growth-- Franchising

9780273779926 (pbk.) 0273779923 (pbk.)

New business enterprises.

HB 615 .B37 2013
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