Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner, Jr. --Boston : Irwin/McGraw-Hill, ©1999.
xxix, 670 pages : illustrations (some color) ; 27 cm - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
0256221332 (alkaline paper)
98021676
Marketing.
HF 5415 .D89 1999
2014-10874-01-0 GSD-646-08 GSD-647-08 2014-10875-01-0
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner, Jr. --Boston : Irwin/McGraw-Hill, ©1999.
xxix, 670 pages : illustrations (some color) ; 27 cm - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
0256221332 (alkaline paper)
98021676
Marketing.
HF 5415 .D89 1999
2014-10874-01-0 GSD-646-08 GSD-647-08 2014-10875-01-0