Dwyer, F. Robert.

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner, Jr. --Boston : Irwin/McGraw-Hill, ©1999.

xxix, 670 pages : illustrations (some color) ; 27 cm - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references (p. 649-656) and index.

0256221332 (alkaline paper)

98021676


Marketing.

HF 5415 .D89 1999
2014-10874-01-0 GSD-646-08 GSD-647-08 2014-10875-01-0

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